Stopp has just finished posting their fourth Volvo campaign for Forsman Bodenfors. The all new S80 Volvo campaign was directed by Acne’s Henrik Sundgren and Thomas Skoging. The sleek spot entitled “Sixth Sense” promotes the car’s luxury and elegance along with its intuitive technology, power and safety features.
These include frontal impact protection, collision warning with brake support and a personal car communicator. The film centres on western architects navigating, what is for them, alien streets of Shanghai in their Volvo S80. It shows how the car’s new features help them to keep out of trouble and get them to their all important meeting just in time.
Stopp’s TK department transferred the film to High Definition and then senior inferno artist Peter Marin took over, tweaking the grades, replacing backgrounds and skilfully re-creating the dashboard of the car. As he explains, “The real car hadn’t been completed when the commercial was shot so we had to produce some of the features on the dashboard. Some of the old gadgets had to be replaced and I made the lights flash on the new ones, including the blind spot indicator.” The architects were originally shot against green screen, so Marin had to composite them into the car. He worked closely with Stopp’s 3D department to produce a number of elements such as the brush metal window frames in the boardroom and the reflections on the glass.