The ATG “Do you know your horses” 2011 commercials were directed by Rane Tiukkanen with production company Its Showtime.
The concept for this campaign was to follow the story of our hero as a special friendship is formed through the disappointment of loosing and finally winning the race.
The commercials shot by Jallo Faber were to have a dreamlike feel, using a gyro stabilised head mounted on a quad meant the action could be captured even in the most demanding environments.
Some of the VFX work for ATG entailed, removing horse handlers, removing wires and rigs on the horses and adding sky’s, mountains, smoke and Cg snow, Flame, using the Publish options let multiple stations work simultaneously on any shot and the final renders would be automatically updated live in the final commercial.
For the desktop composite stations, Nuke was used alongside proprietary in house software Vfx Desktop.
This helped Stopp VFX monitor the progress of the work and helped with daily reviews.
Final grading completed in the DaVinci Resolve by Björn Frithiof, and sound by Stopp.