Stopp created the ATG 2010 campaign for Akestam Holst. The “Do you know your horses” commercials were directed by Mats Lindberg from Traktor through The Producers. The concept for this campaign was to place horses in very human like situations. The storyboard called for shots that included a horse sitting on a train to a horse in the passenger side seat of a car to a party that consisted of a mix of people and horses.