Entitled “Home delivery” the 30 second spot opens on a tent pitched high up on a mountainside. The three mountain climbers are delighted when a man delivers them three glasses of Carlsberg and a small football. They then watch in horror as the delivery man appears to fall down off the cliff before releasing his parachute. The strapline says, “Carlsberg don’t do home delivery, but if we did it would probably be the best home delivery in the world. “ The final shot is a table football set dropping down on a bungee and the point of the small ball becomes clear.

Our effects team supervised the 2-day shoot in Sweden to ensure that all elements would work well together. Stopp’s animators Arvid Björn and Per Bergsten created all the 3D for the spot. Arvid describes how they did this, “The original plate was shot from a helicopter in the Alps. We matched the movement of the camera relative to the mountain side so they could alter the cliffs to accommodate a tent, also to add more snow where needed. An additional mountain ridge was modelled, textured and added in the foreground to give more depth to the image as the helicopter appears to fly over it. Snow is whirling off the ridge to add a sense of atmosphere. The background sky was replaced and the far off landscape was colour corrected to match the over all mood. When the delivery man pulls his quick-release and drops down the cliff side, the camera follows the three guys from the tent as they rush to the edge to see what happened to him as he’s falling down before releasing his parachute. This shot is composed from four different elements. The first, which is the foreground, was shot on location in Sweden with the actors on top of a mock-up cliff with a blue screen below on the ground. The second is an isolated mountain in the background which was shot in the Alps. The third is a mountain side which drops down and eventually joins the isolated mountain. That whole piece is a matte painting composed of a number of photos in combination with regular by-hand painting. The fourth element is the delivery man who’s falling down, he was shot jumping from the helicopter in the Alps and cut out from his original background. The matte painting was projected onto geometry of the non-existing cliff-side to give it depth and perspective as the camera moves over the edge and looks down. Then the cliff was joined together with the material shot in Sweden to a single shot.” All elements were seamlessly edited together by Stopp’s senior Inferno artist Peter Marin.