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Länge leve livet is an online theatre, showing the lifecycle from 0-100 years. The user is invited to either upload an image of himself, or pick a image form his personal Facebook album. The uploaded image is tagged with the age, and ends up in the “play”.

We concentrated on the optimization of the buffering and loading of these series of images, which appear in a seamless flow. A custom made content management system takes care of the uploaded imagery and notifies the editors for approval.

This campaign also got awarded with the BRONZE LION at the Cannes Lions International Advertising Festival.