The commercials were shot on 35mm film by director Jesper Kouthoofd and then we scanned these in High Definition to make it possible to Rotoscope all the characters frame by frame. While creating the matte paintings and backgrounds behind the characters in the spots, we used a combination of material given to them by Kouthoofd and some they developed themselves.

Our 3D team worked closely with the 2D team, creating the moving matte paintings and elements which the 2D team used to composite the light effects, smoke, light flares and atmosphere. This enabled them to create the look the director wanted and made it easy for them to adjust all the details and layers separately.The 3D team created the “Superman flying round the world” film from scratch, including building the earth, stars, clouds, van and so on. They made a matte painting of the space environment and built the earth in 3D to be able to do the massive zoom that the client wanted.

The team did the zoom on the 3D Globe with about ten matte paintings projected; this allowed them to keep the high level of detail throughout the entire shot. In addition to this the team added clouds and other atmospheric effects. The zoom had to end up on an ONOFF van with the x-ray on the side of it and they therefore decided to build a part of Stockholm in full in 3D including the van, thereby enabling them to trail the van and end up looking on the side of it.

In “Catman” the 3D team added some minor details such as a car driving past on the street and the pack shot x-ray beam. In “Freeze” they built the ice cube that surrounded the woman and replicated the “Icegunray” that was shot in camera on the previous shot. They also added a lot of heavy particle effects like swirly smoke on the floor and some additional hazy smoke dissipating from the cube. 2D then rendered the elements for each commercial and joined the different camera moves together in Flame and did the final grading in Flame.