We have created the effects for the New Clio Renault Sport 200 TV commercial, directed by Joseph Kahn at Mercurio Production Company for Saatchi & Saatchi Milan.

In the stylish commercial a man drives his New Clio RS along a straight road with a backdrop of snowy mountain peaks.
Suddenly he notices a bullet flying on his left side. This proves a bit of a problem when he wants to turn left onto a crossroad coming up. To avoid collision, he gradually eases the car left, opening the left hand side window to allow the bullet, which is flying straight, smooth passage through the car to the other side and out through the opened right hand window.

Swedish effects house Stopp was instrumental in achieving the overall look of “extreme dynamism performance and attitude” that the client wanted. Our VFX supervisors attended the shoot in Italy to prepare the essential groundwork and then post production was carried out back in Sweden without client attendance. Any approvals and discussions required with the client Mercurio

Productions was carried out over the internet as they had absolute faith in our 3D animator Arvid Björn comments on what they did, “It was important to find a look for the bullet flying through the air that gave the impression of speed and a sense of danger in order to reach the right look. We worked closely with the client to finalise the look, despite the distance between Milan and Stockholm. Our on-set supervisors made sure the shoot went as planned from a post-production point of view and 360-degree panoramas were captured on location and used to recreate lighting and reflections later on. A number of passes for the bullet, fog, heat-haze and vapour were passed on to the compositing team.

Peter Marin Stopp’s Inferno artist and his team then comped all the CG elements seamlessly together and worked on many of the details including creating the trail effects of the bullet, retouching car reflections and removing the reflections of the van and camera crew. They also did extensive grading of the car and interiors.